Published On: Fri, Apr 24th, 2015

Burberry hails return of the poncho

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ponchoThe humble poncho has once again become the latest must-have fashion item.
British fashion house thanks western-style reversible garment for 9% growth in like-for-like sales in past year.

More commonly associated with Mexican bandits in spaghetti westerns and wasted teens at music festivals, monogrammed blanket ponchos have become a hot seller for Burberry.

Burberry credited further “investment and innovation”. After the success of its autumn-winter blanket poncho range, the firm reworked the shape and introduced new colours and fabrics such as suede, along with fringes and buttons. For example, Burberry reworked its £895 Prorsum wool and cashmere poncho in a yellow, white and black palette for spring.

Along with its famous trenchcoats and scarves, the demand for ponchos drove sales growth at Burberry in the past six months. The firm, known for its traditional camel with red and black check patterns, beat City expectations with 9% growth in like-for-like retail sales in the six months to 31 March, Burberry’s second half. Overall revenues climbed 9% to £1.4bn.

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